Engagex insurance prospecting8/11/2023 You want to create posts that provide value to your customers. This helps customers connect with your brand and improves brand recognition, while also ensuring your presence across various platforms feels cohesive.Īs important as your tone is, so too is the quality of the information you offer. Whether you take a humorous approach like Geico or a comforting and informative tone like Allstate, it’s important to come up with one brand image you can promote on all of your social media platforms. Great social media content for insurance agents is about a mixture of voice and quality. Top-performing social media pages don’t just follow general social media best practices - they also curate a mixture of content, ensuring their pages stay fresh. To stay ahead of the game, it’s important to make social media part of your daily routine, even if that just means creating 60-second TikTok videos answering frequently asked questions or introducing your agents. It’s also important to remember that, these days, social media users expect content more often than they did in the past. Although the brand said very little in the Twitter post itself, it linked to content from its website that customers would find informative and valuable. This is an example of a great social media post that wouldn’t take much time to craft. Instead of writing a long Facebook post, you can write something short and pithy, and then link to the informative content your clients need. This helps you save time crafting content. One tool to keep in mind is that, for insurance agencies, links perform better than many other types of content on Facebook. Since keeping up with a mascot takes significantly more work for your brand, you can set this trend aside and focus on methods that are proven to improve engagement with your audience. Studies show that despite top-name agencies relying on mascots to promote their products, well-known mascots Flo and Gecko don’t help their agencies engage with users any better than agencies that don’t use mascots. In addition to understanding how to get started with social media and how to pre-schedule posts, it’s important to keep social media trends for your industry in mind.įor one thing, you may want to set aside your preconceived ideas about what insurance advertising should look like. Integrated video-editing tools ensure you don’t need to be a tech guru to make content for this platform, which is quickly growing and currently boasts more than 1 billion active users each month.Ĭreating compelling social media content for insurance agencies takes planning. TikTok: A new but fast-growing social media platform, TikTok lets you frequently upload quick video content for your clients.This platform has 1 billion active users each month, making it an important platform to keep in your bag of social media tricks. Instagram: The use of picture-based content makes Instagram a smart choice for insurance agents looking to connect with their clients.One great thing about using YouTube is that your videos can be linked to other social media platforms, where they often perform better than other types of content.
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